UI/UX Case Study — Design Hobiku Apps
This case study is a final project for IXD Course at Mentify Giza Lab. The project was evaluated on 20 Maret 2021.
So, this case study is not affiliated with or endorsed by hobiku
Application Overview
Hobiku is a national company which focus is to provide
trustworthy and up-to-date information about wide-range
of hobbies: Sport, take care pets, gardening, collections, and
many more on instagram.
During the pandemic; people tend to have new hobby or
triggered to explore their hobbies. this phenomenon is used
by hobyku to get new revenue streams.
Project Goals
Understanding people’s end-to-end process from deciding what
hobby that they choose to do as a stress release.
Understanding people’s behavior during the end-to-end process of
doing their hobbies as a stress release.
Understanding people’s obstacles that they usually experience
when their hobbies.
Design Process
01. Empathize
In this stage the research was carried out by the Mentify Giza Lab Team, with 2 methods of research including;
- Digital Ethnography — “What do they usually do?”
- In-Depth Interview — “What do they actually say about [topics]?”
Key Findings :
- Comprehensive Information
“Kalau lagi di pinterest, aku lebih suka cari resep yang ada video step-stepnya. Aku bisa kebayang bikinnya gini” - Effortless
“Aku lebih suka dia emang punya blog atau website sendiri. jadi kalau di instagram aja kan sepotong-sepotong” - Useful
“Lebih ke irit sih kalau bikin sendiri, ekonomis daripada beli makanan kita gabisa ngontrol isinya apa”
02. Define
To define the user and defining the problems, my teammates and I simplified the information we got from the first stage. We did this by doing these steps:
- Categorize the patterns using Empathy Map
- Then create our individual User Persona
- Get to the Problem Statement with the ‘How Might We’ method.
By doing this, we can find out what the real problem is. Then we explain what kind of user has the problem.
Empathy Map
We process the results of in-depth interviews and digital ethnography through a says-think-does-feel matrix, we plot these things into an empathy map.
User Persona
We created a persona that represents potential users who will use this application later.
Problem Statement
From these results, the problem statement is:
How Might We
03. Ideate
Because users need a platform to sharing their hobbies and look for needs about their hobbies, it is very important to create a feature to channel hobbies, buy hobby needs, and sharpen their hobby skills.
We proceeded the ideation with lightning demos, crazy 8, create story board/user flow, and after that we build Information Architecture.
Lightning Demos
Crazy 8
Story Board
Information Architecture
04. Prototype
Mini Design System
Wireframe to High Fidelity
Prototype
05. Testing
After creating the prototype, we tested the solutions using usability testing. To measure success during validation is to see how the user can perform a given task without significant difficulty. I do usability to 5 people also targeted people with a have hobby.
Process UT
Insight UT
Final Design
After choosing a hobby, go straight to the home page choosing a product, not hobby content
Conclusion & What have I learned
From this project, I learned a lot of things. At the same time, I still need to learn more about UI/UX Design. But here are the things that I can highlight:
Keep trying to be creative and curiosity, never feel bored to learn, find out more about design and theory, and certainly still trying to design to solve the problems that exist around, small and large scope problems.
I think this design process still has a lot of things that can be improved upon and needed some more iteration before actually resolving the current problems.
Special thanks to the people who helped me in making this case study, that I can’t mention one by one.
Thank you for reading, hope you enjoyed this! If you found this helpful please give me your clap and your thought.
I’d love to hear any feedback from you. You can reach me on LinkedIn or via Gmail (eromadona@gmail.com)
